What is your worst idea ever?
Tell me about it and then how you would improve it.
How you get in
Creative
test
Ten questions. Pick five. There are no right answers, but there are plenty of boring ones.
The rules
- Pick any 5.
- Answer however you like. Words, drawings, photos, a collage made of crisp packets. A phone photo of a scribble is fine.
- Keep each answer to about a page. Shorter usually wins.
- Don't use AI. The whole point is finding out what your head does with a daft question, and a chatbot's head is no use to us.
- Spelling doesn't count. Being interesting does.
Create an advertising campaign for being late more often.
Choose the most boring object you can see right now.
Make people want it with some ads. (Please do not sell me a pen.)
Make a Glaswegian proud of something they normally complain about.
Improve a logo.
Make a film (2 minutes max) selling umbrellas.
Put it on YouTube and send me the link.
Write a sketch (100 words max) where two people argue over a seat on the train.
One of them cannot have any dialogue.
Write 3 radio ads for cough sweets, 30 seconds max.
It can be a real brand or one you have made up.
Write a 60 second ad where the product isn't revealed until the final line.
Using only typography, create anti-smoking posters.
Send it
Send your answers, a bit about yourself and a portfolio of work to [email protected]. If you are applying for one of the free places, please include the short statement section mentioned on the application page.
Good luck